CAMPAIGN OVERVIEW

Prima Zmrzlina is a brand that manufactures and sells ice creams in Slovakia / Czech Republic. The main task for this project was to come up with a series of ideas for a social media campaign and create all the assets needed to support it. The campaign consisted of a contest in which people had to go out to several well known places around Slovakia, take selfies showing Prima ice cream with one of these places in the background, and then upload them and tag Prima on social media.

One of the main assets was the logo of the campaign. The key concept was exploring and hiking. The symbol represents a compass as a sort of window that frames a hiker going through the mountains of High Tatras as one of the main natural symbols of Slovakia. It also had to contain Prima’s original logo within.