In this particular project, I was in charge of production and art direction. I created video recipes, life hacks, product photos, as well as regular graphic design posts. Occasionally even using AI.

My workflow involved reviewing ideas with the social media manager, making a pre-production plan, continuing with production, and then post-production of the entire monthly posting plan.

Occasionally, I also covered events such as store openings, recorded interviews, or attended corporate summits.